You’re investing in Markets, Solutions and Buyer Personas unique to your business. We help you measure and communicate revenue impact at that level.
e.g., how much revenue did we influence in the ‘Data Lake’ market last year? Y/Y metrics look great across the buying journey - let’s invest more in this market!
Get an equal seat on the Revenue table.
Identify hidden opportunities and convert them into money-spinner campaigns. Use proven keywords tied to closed-won revenue. No more guesswork and opinions.
e.g., which use case has a high close rate in a certain vertical, but not enough pipeline? Looks like we found our next campaign!
Become Sales’ best friend.
Why are we winning or losing? Get deep insights into how buyers are evaluating you vs competition on their decision criteria, organized in a revenue-oriented SWOT framework.
e.g., what positioning is working against Oracle in the Data Lake market and why; let’s update our battlecards! What product gaps should be prioritized in our roadmap to drive win rates?
Be the competitor expert. But from the Buyer’s perspective.